The Effects of Covid-19 Pandemic on Consumer Behavior and Consumer Markets

Abstract

This study is a systematic revision of the literature on the effect of The Covid-19 Pandemic on consumer behavior and consumer markets. As a result of the content analysis and classification, it was decided to conclude the research fields where studies were missing and to make recommendations for future research. For this purpose, 79 articles examining the effects of the Covid-19 pandemic on consumption and consumer markets were investigated. They were classified into two main groups: consumer behavior and consumer markets, which were divided into subgroups. The results demonstrated that the main changes in consumer behavior and consumer markets and the factors affecting these changes have remained incomplete. Researchers focusing on these topics may help fill in the gaps in the literature.